When it comes to SEO, Australia has come a long way and is now at par with the US and UK in terms of advancement and awareness. Before, typing “SEO Sydney Australia” on, search engines would yield little to no results. Those days have come to an end, because more and more Australian companies are joining the fray, which is good news for Australian companies.
Some people might wonder if local SEO services actually mean anything, since most companies outsource their SEO-related tasks online. Since you can hire and pay for SEO services online, should it matter then where the company is based? Would your SEO efforts be more successful if your provider of choice was based in Australia instead of other countries? The answer to both those questions is a resounding “Yes”.
The Importance of Local SEO
Hiring an Australia-based SEO Services Specialist would definitely better your chances for success because of many reasons. The most obvious would be knowledge of the culture and social trends. While someone from the US might figure out what Australians want through a decent amount of research, it would come as second nature to someone living in Australia.
After all, SEO is more than just making your website more alluring towards search engines. Google has made several algorithm changes in the past few years to put readers as the top priority, instead of search engines. Because of these algorithm changes, search engines are now leaning towards localized content that’s relevant for the immediate vicinity where the company is based.
This means that SEO results in Perth will vary from those in Melbourne, all depending on where the searcher is based. Search engines are now supporting small, local businesses, so proximity to the searcher will count for a lot in the search results page.
Sure, you want your business site to be global, but it’s important to conquer your immediate surroundings first before branching out to other territories. There are several companies offering services for SEO Sydney Australia wide, so you can choose professionals who are in tune with the local trends and preferences.
Local SEO Versus Global SEO
Before, SEO was focused on a global aspect, and the most common goal is to reach the top of the search ranking page, effectively bringing in more traffic for the website. However, this is not a very effective approach, even for companies that can cater to international orders and inquiries. People would often want to transact and deal with a company that is within arms reach so even if they find your website, if they are far away they are more likely to search for something closer to their location.
Search engines like Google have discovered that more and more people are using localized keywords. For example, people who are looking for SEO services would type in “SEO Sydney Australia” or “SEO Melbourne”. Most keywords are followed by a definite location, meaning people wanted to find companies close to where they were.
Also, SEO is not that easy to pull off anymore. Before, simply adding keywords to your website content was enough, but now competition is fierce and almost all companies are using SEO to get on top of search engines. Because of fierce competition, it is now every company’s goal to conquer their local scene first as conquering the global scene from the start is not only next to impossible, but also ineffective.
If you want top notch and reliable SEO Services in Australia, give Move Ahead Media a try. With over a decade of experience in the SEO industry, they have what it takes to put your business to the top of search engines no matter how competitive your niche is.